Why having a website is not enough?

We all feel excited when we hear about a website and a digital presence of your brand on the web. Most of the time having a website is not enough. Your site may look great, but engagement is the only thing that matters. If it’s not functional then no matter how beautiful it is, it will flop.

A website is not only a digital presence but also the instrument for your brand’s success. A successful site also generates ROI for your brand. Having a website is not enough, and you need some necessary things. Continue reading below to learn more.

having a website is not enough

  • Your website should sing your song. It should reflect your brand image as well as establishes your brand’s superiority over others. When a visitor comes to your website, he should get the same message.
  • A website should have different engagement channels. You need to respond to your customer’s question.
  • You need to show what your customers say about your brand. It creates a positive vibe. This testimony should be positive about your brand, and nowadays customers love to hear from people who have experience with your service or brand.
  • Does your website appear on the search engine result page for a specific keyword?
  • Have you recently tried to add functionality to your website to make it more engaging?

Without functionality, a great website never works. This is just the beginning. A website needs a clear and good relation with its visitors. A visitor needs to find a way to discover and engage with your brand and business. This is why content is the heart of a website. Contents also make your website visible to the visitors.

For e-commerce, engagement is also critical. A consumer browses an eCom website with the intent to engage and make a purchase. On a real-time basis, a customer gets all the tools and functionality to engage with the brand. So, a fully functional and updated website is the first requirement. The updated business profile is also an essential part of a website’s function.

Below you will find some tips on improving online visibility of your website: 

Submit the sitemap to Google:

A sitemap is not the HTML version made for visitors. It’s the XML version submitted to Google for search crawlers. It’s the necessary tool for Google to index your site. Most of the time it came with the website development. However, you can also create a sitemap using different plugins. If you create sitemap all by yourself, then you need to submit it to the Google Search Console manually.

Right keywords:

Right keyword is the key to a website’s success. Keyword shows the relevancy of your page or site to a search phrase. You need to search which keyword is most relevant to your website and will bring more traffic. Each of the website pages needs to be customized for a specific theme. Always avoid spamming.


Metadata is the most essential part of a website or a page. It not only serves the search engine but also serves as an advertisement to the visitors. Most of the time metadata is written for the search engine to show the relevancy of a page to a specific search phrase. You need to write metadata with the visitor in mind. Metadata increases the click-through rate of a listing, so it is critical. Previously the length of metadata was 160 characters, but recently it has been expanded to 300 characters.


Citation or often described as NAP means name, address, and phone number. After setting up the Google Webmaster, you need to setup your website for Google search. At every online source, your name, address and phone number should be the same. It shows to Google and visitors that your business is genuine. It also helps with the local search result page, and we will know that Google emphasizes here. Local search can bring targeted traffic to your website. Google Places is an excellent source where you need to put the citation for reviews which can promote your business.

Website Speed and responsiveness:

Website speed is one of the most important parts needed to make a website successful. It’s the reason behind the increasing bounce rate. You can always check your website’s speed at Google PageSpeed Insights. It shows the loading speed across all devices.

Google has recently emphasized a lot on mobile devices. Smartphone holds the majority of internet users nowadays. Your website should be responsive for all devices. A responsive website will get preferences on mobile research result page.

So, to summarize, just having a website is not enough to reach your business target customers and brand goals. You need a digital marketing strategy as well as prepare your site to facilitate the visitors. Good user experience is the best marketing tool you have next to Search Engine Marketing. Increasing traffic will lead to a decent revenue.

At JP360 Solutions, we always prefer the balance between an excellent website and a working website to maximize your digital marketing budget. To learn more about how we could help your business, check out our full digital marketing services.