SEO Vs SEM: Which one is better for your business?

Search Engine Optimization (SEO) is one of the most essential parts of marketing strategies for any brand now. Any brand that wants to attract attention & grow their business online, values search engine optimization. On the other hand, SEM, also known as Search Engine Marketing is a less known term. These two digital marketing term works to direct traffic to your website to increase sales, but their approach and functions are completely different from each other. Before digging any deep, let’s have a clear idea about these two common terms of digital marketing,