Search Engine Optimization (SEO) is one of the most essential parts of marketing strategies for any brand now. Any brand that wants to attract attention & grow their business online, values search engine optimization. On the other hand, SEM, also known as Search Engine Marketing is a less known term. These two digital marketing term works to direct traffic to your website to increase sales, but their approach and functions are completely different from each other. Before digging any deep, let’s have a clear idea about these two common terms of digital marketing,
What is SEO?
Search Engine Optimization is the process of acquiring traffic to your website through organic (unpaid or free) postings. It’s optimizing your online nearness so search engines can discover you when it is crucial most – when clients are searching for you on Google. An extensive piece of SEO is keyword research and making amazing content –, for example, blog articles and web page duplicate – that your intended interest group will discover supportive. Try to produce content that:
• Readers regard worthy of reading, sharing, and interfacing
• Search engines esteem worthy of pulling for Search Engine Result Pages (SERPs)
Although keyword research and content creation are an extensive piece of SEO, it’s not the be-all, end-all. Your SEO methodology could likewise incorporate making online indexes, link building, optimizing user experience and other white-hat rehearses that assistance improves your organization’s online notoriety. After some time, SEO results in expanded traffic to your website and the end conversions.
BENEFITS OF SEARCH ENGINE OPTIMIZATION (SEO)
Increase brand awareness
Ensures the strong brand presence
Creates trust and credibility for your brand
DRAWBACKS of SEO
Takes much time to get higher rank in SERP
Highly competitive process
Well-thought & planned content strategy is required
What is SEM?
Search Engine Marketing is the process of picking up website traffic by acquiring advertisements on search engines. SEM, or search engine promoting, is regularly viewed as the piece of search advertising that utilizes PAID strategies to pick up the best place in SERPs. A paid SEM technique incorporates both the exercises required with setting up and optimizing advertisements just as setting spending that pays for the arrangement of promotions.
• Often known as paid search or pay-per-click (PPC) marketing
Google Ads (also known as Google Adwords) is the search supplier most usually utilized for this system. With this strategy, brands lead keyword research and make crusades that objective the best keywords for their industry, items, or administrations. At the point when users search for those keywords, they see the custom promotions at the best or base of SERPs. The brand is charged each time a user taps on the promotion.
BENEFITS OF SEARCH ENGINE MARKETING (SEM)
Reach the top place in SERP easily
More control on your promotions
Better presentation of your products/services
Increased brand visibility
The drawback of SEM:
Quite expensive and requires a larger marketing budget
Competitors can understand your marketing campaigns
Similarities between SEO and SEM?
Both ensure your brand’s visibility
They drive more traffic to your website
A better understanding of your audience is a must
Keyword research is necessary
Targets specific keywords
So, SEO vs SEM, which one is better for your business?
The answer is pretty simple. It depends on your business and your marketing campaigns. A mix of SEO & SEM is the best move. If you have any other idea, feel free to share with us.
JP 360 Solutions is the perfect place where we always design our digital marketing campaigns to ensure the best results for our clients. We have the experience and expertise to extract the best performance through SEO and SEM. Contact us for further details.