How to rank on page 1 and what is search engine indexing are the two most common questions we hear from our clients most of the time. Running a website is not easy work, and there is no such easy & shortcut way to rank at the top of the search engine. Google always prefers quality content and quality website for ranking. But content is not everything. There are ranking factors that actively dictate a website’s position at the SERP (Search Engine Result Page).
The way Google ranks a page is pretty simple. They sent crawlers that crawl your website and take information about your site. Most of the time the process is automatic. You can make your site great for viewers, but you also need to make your website crawl-able for these crawlers. It’s just the tip of the iceberg. Below we are going to show some of the tips on how to rank on page 1. Remember Google continuously updates its algorithms for search engine and there are hidden updates too. Sometimes, Google never announces that it has updated its algorithms! All these tips on how to rank on page 1 are based on our expertise and knowledge gathered from other industry experts. So let’s get started,
Tips on how to rank on page 1:
- Know the Google ranking algorithms
- Assess your current rankings
- Optimize for other platforms
- Link profile/link building
- On page optimization
- Great content and update existing ones
#1 Know the Google ranking algorithms:
Yes, we know what you are feeling just seeing the title! We could start with the other areas. But we think this is where you need to start your work. Gary Illyes & John Mueller, employees of Google, said that Google is continuously changing its ranking algorithm and most of the time all these happens without any announcement. So what is right today can be very bad for your website tomorrow. A proper working knowledge about ranking algorithm is a must. There is an estimation that more 500 updates are happening every year. Here are some essential & known updates of Google,
- Mobile Friendly Update (April 2015): This update was introduced to give preference to websites at search, those are optimized for mobile platform. This update was the clear indication that it’s time to optimize your site for the mobile platform for better ranking at mobile search page.
- Pigeon (July 2014): Introduced to integrate local search results like Google Maps
- Hummingbird (August 2013): An essential update of Google to understand the searcher’s intentions and context rather than the words they type.
- Penguin (April 2012): Prevented spamming sites and sites that buy unnatural links to rank.
Apart from these, there are Panda, Google EMD (Exact Match Domain names), Phantom, etc. The Phantom update alone got four updates without any announcement from Google. Google algorithm updates are so significant that SERP page often shuffles after each update. So now you know about ranking algorithms, we will move to other parts of ranking.
#2 Assess your current ranking:
Assessment is a vital part of the ranking. Before going any further, you need to know where is your website standing now. There are tools for this so no need to be tensed.
Keyword rank of your website:
To rank for a specific site, you need to know where you are standing right now at SERP. We recommend SERPs.com for checking your position. You can check your website’s position on both computer and mobile platform easily. Your position will determine how hard you need to work to rank on page 1.
Website loading speed:
We often see that website with great content doesn’t get any preference from Google search engine. Website speed is a reason behind this. A slow site often disturbs the audience, and audience often found it convenient to leave the page. It will increase the bounce rate, and Google will consider the site irrelevant. The result is, your site will never achieve a higher rank. You can check your website speed at Google page speed insight. Here you can check your website’s speed for both PC and mobile.
Like a human, websites have their health indicators. A sudden drop in your organic traffic and you need to check your website’s health. SEM is not getting proper traffic, check the link. All these issues can regularly be reviewed. Also, you need to keep an eye for any penalty imposed by Google.
#3 Optimize for other platforms:
You already know about the Google’s mobile-friendly update right? Yeh after the update, the mobile search got particular preference by Google. Websites need to be optimized for the mobile platform to be visible at the search engine result page. Approximately 60 searches happen at mobile devices, so you need to optimize your website for better ranking at mobile search. You can check your website’s compatibility for mobile platform at Google’s mobile-friendly test. You can also check if there is an issue.
Mobile platform and local SEO is also connected with each other. So consider updating Google My Business Page correctly.
#4 Link profile/Link Building:
Link building & link profile is an essential part of this “how to rank on page 1” content. These two terms are described as one, but they aren’t. Link building is the process to get inbound links to your website. On the other hand, link profile shows all links to your site and their status. Suppose you got a link from an authoritative site and then you changed your URL, what will happen? That link will no longer be counted as your website’s link. Also, a site often gets links from the low, authoritative site. Those links need to be taken care of. Link building has also changed dramatically. Anchor text also gets preference from the search engine.
#5 On-page optimization:
On-page optimization is something which often gets overwhelmed by other SEO terms. On the page, optimization takes care of a website’s on-page SEO signals. It all starts with HTML tags, ALT text, sitemap, content, etc. Everything related to on-page optimization is essential. Optimize each content before posting is excellent for on-page optimization. Google Page Speed insight shows issues related to your website. Also for WordPress website, consider using Yoast for better optimization.
#6 Great content and update existing ones:
What makes a content great is debatable. But there are data, and from them, you can find some universal qualities of high content. Great content should have at least 2000 words because a study shows that content with more than 2000 words gets a higher rank. Don’t make it boring instead make it exciting and interacting. Use questions and bullets to interact with the audiences. Proper keyword density and uniqueness are also necessary. Always avoid keyword stuffing. These are just some common attributes, and there are others too. Every content on the website needs to be updated periodically. A regularly updated content gets preference from the Google search engine. Also, use Google Webmaster Tools to rank your new content whenever you upload a new one.
These are just the basics to rank on page 1. It’s a whole universe where you need to focus on everything related to the website. To get a position of something which is already there is never easy. But consistency and focus is the key here. Contact JP 360 Solutions for any kind of questions related to Search Engine Indexing and Search Engine Optimization.