- Marketing the right keyword + getting targeted traffic = more customers for you!
- We can advertise the keywords that matter most to your business!
- We are here to help you and make the pay per click advertising campaign successful. We strongly focus on conversion than clicks.
- Pay per click advertising always needs adjustment & close monitoring. Some might have outbid you or search patterns might have changed, and you need to tweak your ad campaign again.
- JP 360 SOLUTIONS is always here to help you with all your pay per click advertising campaigns.
Pay Per Click or simply known as PPC is a simplified model of online advertising where a marketer only pays when a user clicks the ad. Pay Per Click (PPC) marketing could be costly if not done right! With our expertise, we can manage your PPC marketing campaigns and get the most value for your money!
PPC is available at different search engines such as Google & Bing on an auction basis. At the auction typically the most prominent bidder earns placements. Pay per click is an integral part of Search Engine Marketing (SEM).
Usually, a search page only shows ten search results. Based on the search phrase, search engine shows paid search results at the top of the SERP (Search Engine Result Page). To appear in the paid search results, marketers create ads and the bid for specific search phase. Pay per click ads appears above the organic search results. So, the purpose of both advertising and generating leads can be possible using paid search result. The best part is you only pay when someone clicks your ad.
Search engine sells these ad spots in an auction, and you need to bid the maximum amount you are willing to pay. You also need to find the best keyword or search phrase. Otherwise, there is a chance that you will get enough clicks but no leads because your keyword was not relevant. The search engine also gives penalties or often reduce the visibility of the ad if it's not relevant. There is also quality score which impacts on ranking. JP 360 Solutions can let you take rest while we will face all hustle and prepare your ad and bid for it.
Suppose you are showing your ad by the bid of a maximum of $1. Now if someone clicks on your ad, he will arrive at a landing page specified by you. If your bid is the highest one, your ad will be shown on top. If ten people click your ad, you will be charged no more than $10 for pay per click advertising service.
Why Pay Per click is essential to digital marketing:
- Generate traffic right away & customers will see your business first
- Generate lead & increase sells
- Generate highly targeted traffic by long tail keyword
- Pay when someone clicks
- Accurate measuring tools
- Easy to start and easy to end
- Works on all platforms including mobile, computer & tab
Why Pay Per Click advertising is challenging:
PPC spending can be run up extremely quickly. There is always a chance that you will get caught in a bidding war and end up spending the entire budget on a particular keyword. You need to be tactical rather than ego-biased. A keyword is also an essential part of PPC where you can easily find a long tail keyword and reduce bidding price drastically. There is also the quality restrictions here the bidding price will rise though there is no one is bidding. PPC cost is also constant means your cost will be fixed no matter how much click you get where investment in SEO decreases with time.
Role of PPC advertising:
For long run pay per click is never an efficient solution. Biding will be expensive day by day. Still, PPC helps a lot at different grounds,
Promoting new products or services: PPC is a great way to generate buzz for new products or services quickly. To attract attention for the finite amount of time, PPC is always compelling.
Direct response: Pay per click is a great tool when you want to learn the reaction of your customers. Your ad will bring the user to a specific landing page so measuring success is easy.
Niche terms: Generating traffic for a specific key phrase is one of the best benefits of PPC. You can specify your keyword where the competition will be less, but the opportunity of getting highly specified searcher or leads will increase.
Product listing: Through Pay per click, product listing is also possible. It's a specific ad type offered by search engines.
Remarketing: Remarketing is another excellent tool of Google AdWords. You will be able to create audiences who already have visited your website. Now you can show them a specific & tailored ad. It's a cost-effective digital marketing tactic.
PPC Management Provided
Social Advertising Projects
Successful PPC Remarketings
Successful PPC Remarketings
Why you should choose us?
We monitor and track the right things to generate more targeted clicks for you!
Track conversion: Tracking is the most important part of PPC. Tracking the conversion is the best way to stay on budget. Conversion can be a purchase, completing a sales inquiry form or download some registration forms. A clear CTA is needed here for better measurement.
Sensible budget: Pay per click advertising budget should always be below the profit. Not all click will not be a certain sales. So if you are profiting $1, your budget for PPC should never be $1. It also should not be the hard-&-fast rules because every click will be lead & can be used later for remarketing.
Long tail keyword strategy: Still most of the SEO & SEM are aimed at broadest terms such as dress & shoes. All the enormous giant companies invest their massive marketing budgets for these keywords. Yes, these search terms get maximum searches, but still, the chances of conversion will be lower. The focus should be on narrow & more specific keywords. It can be “Wedding red dress” or “red leather shoe” instead of just dress & shoe. You can check estimated cost per click & a total number of searches at keyword planner easily.
Content: Grammar, spelling and overall language of the ad copy should be up to mark & appropriate for the target audience. The presentation should be attractive and to the point. There are some other rules enforced by search engines such as avoid using superlatives, repeated keywords, excessive capitalization, etc.
Quality score: The term quality score has already been used at the beginning of this article. Both Google & Bing use the quality score to measure an ad’s necessity to gain a specific position. These elements of quality score include:
- Landing Page
- Click Metrics
- On-site usage metrics & more
Pay per click advertising always needs adjustment & close monitoring. Some might have outbid you or search patterns might have changed, and you need to tweak your ad campaign again. You should never stop testing your ad copy.