SEO is changing rapidly, and most of the time it’s happening behind the curtain. So what is best SEO practice is now can be useless in the future. As a Digital Marketing Agency, JP 360 Solutions always keep track of these changes and fine tune it’s marketing strategies. Changes to rank factors are necessary because spammers still exploit the weaknesses of search algorithms. Google also emphasizes a lot of better user experiences. Below we have some tips and tricks as the best SEO practice in 2018,
Best SEO practice in 2018
RankBrain is the new sheriff in the town!
Last year Google announced one of it’s most important updates of search engine algorithm RankBrain. Many were suspected the existence of such an algorithm that actively dictates the search result of an individual. It’s considered as the third most crucial signal that contributes the search engine result page. Since the updating process is continuous, RankBrain will be the superhero for the search engine. The best SEO practice in 2018 is to learn more about RankBrain. Let’s get started,
RankBrain is a machine learning system that measures the interaction between the user and the search result page. To make it more transparent, RankBrain understands the interaction of a user with search results & use this data to rank on the search page accordingly. For example, if you search for vanilla ice-cream, both organic and paid search result will appear. Suppose you clicked the #1 webpage/site and found the content not relevant. You then quickly bounce back from that specific page and clicked the #3 website/page. This time you saw the content compelling. RankBrain will use these data and shuffle the ranking. RankBrain will consider the first website you visited as irrelevant & remove it from your search page. When similar things happen with many users, RankBrain will remove the first page from Search Engine Result Page and give a boost to the #3 website. So the focuses of RankBrain is,
- Dwell Time, the time that a searcher spends on your page.
- Click Through Rate, how many people have clicked on your website
It is proved that Google pays extra attention to Dwell Time and it’s a crucial ranking factor now. Statistics also accepts the importance of Dwell time where the top 10 search results’ average Dwell time is 3 minutes & 10 seconds.
Pages with more than 3 minutes dwell time are better than others. That’s why RankBrain is up ranking these websites. Spending more time on a page shows that the user likes the content on that page. If enough people spend times on that website/page, it shows the importance of the material for SERP and Google will rank the content to make it easier to find.
Click Through Rate:
It has been known that RankBrain often ranks a web page then it should rank. Click Through Rate (CTR) is the main reason behind it because higher CTR shows that the web page is essential and need a boost in the ranking. It’s true because if no one clicks your page then what’s the point of putting in on the list. SERP is now full of answer boxes, Ads, Carousels and “people also ask” sections, so your web page needs have the quality to stand there.
Once upon a time, the keyword was everything to rank a page/content. Title tag, URL, ALT text, meta tag and H1 tag were the source to extract information about the content. Then, Websites started to spam content with keywords to make it more relevant. Today the process is pretty similar but with a much smarter search engine algorithm.
Google always wants to show the best result to its user. Just the content never make a page best. In-depth content on a topic is the preferred page to Google. Detailed content is a place where you get all the information necessary. Moreover, there are Dwell time and CTR to prove the accuracy of the information on the page. SEO experts have shown several tactics to make the content better than others. First of all, content should be at least 2000 words. This length will cover everything needed to make a content in-depth on the topic. Google always prefers long content.
LSI keyword is another crucial part of the content. LSI means Latent Semantic Indexing. These are the keyword related to your main keyword. Suppose you wrote an article on Car. The word car can suggest several meanings such as The Car movie or Canadian Aviation Regulations (CARs). Google will find the word related to the car, such as vehicles, repair, dealers, buy or sell. Google will search for LSI keywords in your content to find the relevancy of your content with the search phrase. LSI keywords are not the synonyms of the primary keyword.
Google’s Mobile-first Index:
Mobile-first Index is probably the most significant update of the Google search algorithm. Google will now consider the mobile version of your website as the real version for mobile devices. It has to be done because today 60% of Google searches are from mobile devices. All content of your website should be consistent across desktop and mobile devices. Best SEO practice is to make your website responsive across all devices. You can check your website’s competency using Google’s Mobile Friendly tool
Youtube is the second largest search engine after Google. Yes technically it has a search engine and being the sister concern, Google often gives preference to Youtube videos as its search result. So your website’s presence on youtube is a must now. You don’t need professional studio and equipment to create video content. Create information video content to keep your audiences engaged.
Voice search is one of the new trends now and considers as the best SEO practice. With the massive popularity of Alexa and Siri, voice search is the focus now. Keep a close eye on the voice search result.
SEO trends change a lot. You need to stay updated with new technologies & search algorithms. For any information, please contact with JP 360 Solutions. Our expert customer service team will asses your website for free.